Formula E eyes new Asia markets

Speaking to motorsport.com, Formula E Chief executive officer Jamie Reigle (shown above left) said, “I look at the markets where we need to have an impact.

“In no particular order, Japan is big on that list. Mainland China in a tier one city [Beijing, Shanghai, Guangzhou, Shenzhen] is big on that list as well.”

“India, the more I think about it, the more excited I get.

“You look at that market, it has a young urban population, an internationalists outlook.

“[It’s] English speaking generally in terms of the segment we’re going after, and you have an opportunity to skip a generation in terms of electric mobility and showcase the future.

“I’m not saying anything controversial to say that those cities are very populated and there’s lots of pollution. Electric [cars] can really transform the quality of lives in that market.

“There’s challenges but I’m really focused on that and have had good conversations with Dilbagh and the Mahindra guys to see if we can accelerate [plans for an Indian race].”