Formula 1 Hot News

Red Bull F1 eyes US market with Walmart deal

Posted by AR1 staff

Formula One team Red Bull Racing have announced a one-year sponsorship deal with global retail giant Walmart.

Walmart branding will feature on the British outfit’s RB16B car for the duration of the 2021 season. In addition, Red Bull Racing’s line of fan merchandise is already being sold on Walmart’s website. (see if you could find any IndyCar merchandise on Walmart. Plenty for NASCAR stuff though)

“We are thrilled that Walmart have chosen to enter the world of Formula One with our team and in turn we look forward to boosting our engagement with our ever-expanding US fanbase,” said Red Bull Racing team principal Christian Horner.

The deal comes with Mexican driver Sergio Perez set for his first season with Red Bull Racing, the Walmart brand also has a significant presence in the 31-year-old’s home market.

BAHRAIN, BAHRAIN – MARCH 12: Max Verstappen of the Netherlands driving the (33) Red Bull Racing RB16B Honda on track during Day One of F1 Testing at Bahrain International Circuit on March 12, 2021 in Bahrain, Bahrain. (Photo by Joe Portlock/Getty Images) // Getty Images / Red Bull Content Pool // SI202103121101 // Usage for editorial use only //