Rumor: NASCAR looks to mimic F1’s “Drive To Survive” Netflix series
NASCAR’s Hollywood-based entertainment marketing division is trying to strike a deal with a major platform for a behind-the-scenes documentary that could rival F1’s “Drive To Survive” Netflix series according to SBJ’s Adam Stern.
Drive to survive has been very popular in the USA and one would think IndyCar would have done a similar documentary after F1’s was so successful in year 1.
With its aging fan base IndyCar desperately needs a new way to expose its racing series to new fans.