Alfa Romeo Extends naming rights partnership with Sauber Motorsport
Alfa Romeo and Sauber Motorsport will join forces, once again, for the Formula One World Championship. The partnership between two of the most recognized brands in motorsports started in 2018, when Alfa Romeo joined the team as title sponsor. The past two years the team has scored hard-earned points in both the driver and constructor championships, battling for a top eight finish in 2020.
Frederic Vasseur, Team Principal Alfa Romeo Racing ORLEN and CEO Sauber Motorsport AG:
“The extension of our relationship with Alfa Romeo is a true statement of intent from both parties. In Sauber, Alfa Romeo found a committed, performance-driven partner to which it could entrust the brand: we are honored to carry the heritage and past success of Alfa Romeo in our name. Both parties always intended for this relationship to bear fruit in the long term; we have laid some solid foundations in the last three seasons, and we aim to reap the rewards of this work in 2021 and beyond.”
Mike Manley, FCA CEO:
“Racing and performance are at the core of Alfa Romeo’s DNA. The brand was practically born on a racetrack and today we continue to compete at the most technologically advanced level of motorsports. The partnership with Sauber also allows our customers to benefit from exclusive racing know-how, as it is the case of the all-new Giulia GTA and GTAm, which incorporate Sauber’s technical input particularly as it relates to advanced aerodynamics.”