NASCAR Coke Zero 400 TV rating
NBC earned a 2.41 rating/nearly 3.9 million viewers for Saturday night’s Coke Zero Sugar 400 at Daytona.
The overnight television Nielsen rating for last year’s race – rain delayed until Sunday afternoon – was a 2.23.
Obviously, no direct comparison can be made from last year’s event, as that race was rain delayed, but in 2018 in prime-time on Saturday night that featured no weather issues the Coke Zero Sugar 400 garnered a 2.7 rating, so this year’s rating is down 10.7% from that.