Will Monster Energy deal drive 5-Hour Energy from NASCAR?
#15 Clint Bowyer in the 5-Hour Energy car |
While its current Cup sponsorship of Erik Jones at Furniture Row Racing has been grandfathered in, 5-Hour Energy's ability to change teams in the future is unclear after Monster has signed to sponsor the series. Statement from Living Essentials (5-Hour Energy):
"Living Essentials is not privy to any negotiated provisions of the agreement between NASCAR and its new entitlement sponsor, therefore we could not speak with any clarity on whether yesterday's announcement has any bearing on Living Essentials' primary sponsorship of Furniture Row Racing 5-Hour ENERGY car and driver Erik Jones. We value NASCAR as a marketing platform and have been a sponsor of races, media, promotions, teams and drivers. We will gather more information in the near future and expect to remain a part of the racing community." ESPN