Final Weekend TV Ratings

Almost no one watched Scott Dixon win last Saturday's IndyCar race
Almost no one watched Scott Dixon win last Saturday's IndyCar race

Note in the table below the Saturday IndyCar race was the lowest rated broadcast on TV last weekend – worse than qualifying broadcasts of other series, even taped qualifying broadcasts.

Of course it was on NBCSN. If you want to make your race series invisible, broadcast it on NBCSN – a station almost no one watches.

IndyCar must like being nearly invisible – it has been on NBCSN for a long time delivering little value to IndyCar sponsors.

The 2nd IndyCar race of the weekend was on NBC, and of course the network station delivered over 1 million viewers, but that was down 6.5% from last year. IndyCar does not want to grow. If it did, all its races would be on NBC or ABC, not on NBCSN.

Net Event Location Total
Viewers
18-49
Viewers
2020 TV
Rating
2019
TV Rating
% Chg
FS1 NASCAR Cup Race L Kentucky 2,575,000 448,000 1.57 1.21 +29.8%
NBC IndyCar Race #2 L Road America 1,044,000 235,000 0.72 0.77 -6.5%
FS1 NASCAR Truck Race L Kentucky 699,000 118,000 0.42 0.22 +90.9%
FOX NHRA Finals L Indianapolis 689,000 148,000 0.46
FS1 NASCAR Xfinity Race #2 L Kentucky 681,000 117,000 0.43 0.38 +13.2%
ESPN F1 Styrian GP L Austria 632,000 258,000 0.39 N/A N/A
FS1 NASCAR Truck Weather L Kentucky 542,000 96,000 0.33 N/A N/A
FS1 ARCA Race L Kentucky 521,000 79,000 0.33
FS1 NASCAR Xfinity Race #1 L Kentucky 514,000 87,000 0.33
FS1 NHRA Qualifying L Indianapolis 443,000 69,000 0.27
ESPN F1 Styrian GP Qualifying Austria 339,000 117,000 0.22 N/A N/A
FS1 NHRA Qualifying Taped Indianapolis 315,000 40,000 0.20
NBCSN IndyCar Race #1 L Road America 299,000 35,000 0.18 0.22* -18.2%

*2018 TV Rating – last time race was on NBCSN