Has Champ Car lost DHL?
UPDATE Another reader writes, Dear AutoRacing1: concerning DHL and Champ Car, I see newly defined sponsor value for any shipping company. With Cedric the Entertainer becoming involved in Champ Car, the series will both be on the radar of and be more hip with an entire new demographic (that includes all colors). This will increase the value to DHL of a presence in Champ Car as a lot of those who make shipping carrier decisions out there in the work world are aware of and get laughs from Cedric. Tom Finlay 10/06/05 A reader asks, Dear Autoracing1, With DHL announcing their sponsorship of the Penske Racing ALMS team today, does this spell the end of DHL sponsorship in Champ Car? Joe Farley, Indianapolis, IN. Dear Joe, It remains to be seen whether Champ Car can keep a big sponsor like DHL in the series. We would not be at all surprised if Penske did a deal with DHL whereby DHL got all of Porsche's overnight delivery business worldwide in exchange for the sponsorship. That would be a typical Roger Penske orchestrated scenario and you can bet Penske and Porsche will put DHL in the winners circle at Sebring and LeMans. They are not winning in Champ Car and that can't be a good thing, but we'll just have to see what happens with Timo Glock, as he is the one who brought the DHL sponsorship into Champ Car. Mark C.