2006 Nextel Cup Series Top-10 Team Sponsors

Sponsor Driver Total Exp. Value* Team-Related Non Team-Related
1) Budweiser D. Earnhardt, Jr. $183.1 68.8% 31.2%
2) Lowe's J. Johnson $143.6 90.2% 9.8%
3) Cingular Wrls. J. Burton $116.6 71.8% 28.2%
4) The Home Depot T. Stewart $98.6 78.4% 21.6%
5) DuPont J. Gordon $88.9 100.0% 0.0%
6) Miller Lite Ku. Busch $71.1 84.7% 15.3%
7) NAPA Auto Pts. M. Waltrip $68.6 35.2% 64.8%
8) DLP T. Raines $67.6 37.4% 62.6%
9) Subway G. Biffle $64.4 82.6% 17.4%
10) DeWalt Tools M. Kenseth $63.3 52.7% 47.3%

Exposure was monitored by Joyce Julius & Associates during each event telecast of the 2006 NASCAR Nextel Cup Series season (excluding commercials). To determine a value, clear in-focus time and verbal references were compared to the non-discounted cost of a commercial during each respective broadcast. These comparable exposure values provide a standardized measurement for all brands appearing within the series.

*Exposure values reflected in millions.