ESPN gaga over NASCAR

How committed is ESPN to NASCAR?

Jed Drake, an ESPN senior vice president, knew Thursday that it was "37 days and counting to the Busch Race at Daytona." Then, for the first time in six years, ESPN will present a NASCAR race.

"We fully intend to deliver and make this a perfect marriage between NASCAR and ESPN," Drake said. He rattled off all the ESPN properties that will highlight NASCAR, such as ESPN2, ESPN on ABC, ESPN Classic, ESPN Radio, ESPN.com, ESPN the magazine and on and on.

"It's the most comprehensive presentation, and you will see NASCAR every day on all of those platforms continually," Drake said. "It's a multimedia partnership that's never been touched in the world of sports television." More at Orlando Sentinel