IRL drive Indy 500 out of top-10

The Indy 500 used to be ranked right up near the top of this ranking, but now that it is an IRL, it has fallen out of the top-10. Unfortunately the continued split between the IRL and Champ Car has driven the value of open wheel racing's most cherished event downward.

Rank Event Brand Value ($mil)
1 NFL Super Bowl 379
2 Olympic Games (Summer) 176
3 FIFA World Cup 103
4 NASCAR Daytona 500 91
5 Rose Bowl 88
6 NCAA Men's Final Four 82
7 Olympic Winter Games 82
8 Kentucky Derby 69
9 MLB World Series 56
10 NBA Finals 47 Forbes.com