Strong Start for Duels on SPEED

The Gatorade Duel at Daytona drew a Thursday afternoon average household rating of 1.87 (1,307,000 Households) according to Nielsen Media Research, making it the third-highest rated program in the network's 11-year history. Coverage of the Duels, two 150-mile qualifying races to set the field for the Daytona 500, peaked at 2.48 (1,728,000 HH) and spent 60 minutes at 2.0 or better. SPEED re-aired the race at 10 p.m. ET, giving the event a cumulative single-day rating of 2.49 (1,739,000 HH).