Busch Daytona 300 TV ratings plummet on ESPN2
NASCAR returned to the ESPN networks yesterday. ESPN2's Busch Daytona 300 delivered a 2.42 HH coverage rating and 2,221,415 households (based on Cable Fast Nationals).
* Most-viewed auto race in ESPN2's history
* 5th Highest-rated NASCAR Busch race on cable since 1996.
* 3rd most-viewed NASCAR Busch race on cable since 1996.
ESPN2's race rated 26% lower than TNT's 2006 race (2.42 vs. 3.28 HH cvg rtg). All key demos were down from last year as well. ESPN2's race rated 27% lower than the 3.3 HH cvg estimate. ESPN PR
* Most-viewed auto race in ESPN2's history
* 5th Highest-rated NASCAR Busch race on cable since 1996.
* 3rd most-viewed NASCAR Busch race on cable since 1996.
ESPN2's race rated 26% lower than TNT's 2006 race (2.42 vs. 3.28 HH cvg rtg). All key demos were down from last year as well. ESPN2's race rated 27% lower than the 3.3 HH cvg estimate. ESPN PR