Battery Moves Into Year Two

This weekend’s season opener in Melbourne, Australia, marks the beginning of the second year of partnership between the AT&T Williams team and Battery Energy Drink, a product of the Finnish company, Oy Sinebrychoff Ab, part of the international Carlsberg Breweries A/S. The energy drinks sector is currently experiencing significant growth, far outstripping the growth rates across the general soft drinks category. Within the energy drinks sector itself, Battery is recording far above average sales increase rates, both in existing and new markets.

“We at Battery have been extremely pleased with our first year of partnership with the AT&T Williams team; there is ample reason to be excited about the second year of this successful engagement. Working closely with the team and in the Formula One environment has strengthened Battery’s profile as an international energy drink brand among customers, consumers and our sales teams internationally," said Jori Manninen, Marketing Manager, Oy Sinebrychoff Ab.