Airline launches video game to star Danica
Patrick, who had a busy off season including cameos in a rap video and a commercial in the Big Game, spent studio time modeling, recording sound bites and shooting countless emotions for the AirTran Raceway game. A virtual version of Patrick delivers comments on her competitor's racing skills – or lack thereof – during head-to-head races.
AirTran Airways will link its game with Danica's IndyCar Series schedule by rewarding the fastest racer on each of the game's four tracks with a round-trip ticket on AirTran Airways at the end of every IndyCar Series race week – 16 weeks total. To race Danica and compete for one of more than 60 free* airline tickets, participants need only sign up for AirTran Airways' award-winning frequent-flier program, A+ Rewards, and start racing at www.airtranraceway.com.
"Whether you're into online gaming, a racing fan or just surfing the Internet for something fun, AirTran Airways is happy to provide the opportunity to compete with a real racing professional," said Tad Hutcheson, vice president of sales and marketing for AirTran Airways. "Driving against Danica Patrick online, to win airline tickets or just as a fun way to get in the racing spirit, is one of the many benefits of being an A+ Rewards member and flying on AirTran Airways."
AirTran Raceway will remain online indefinitely, but the promotion to win a flight runs from March 23, 2007 to September 9, 2007.