Hitachi Power Tools named official sponsor of the IndyCar Series
As part of its partnership with the IndyCar Series, Hitachi Power Tools will sponsor the IndyCar Series Technical Inspection Crew, a team of 15 individuals responsible for inspecting all IndyCar Series cars on race weekends. The technical inspection crew as well as the IndyCar Series inspection areas in the paddock and along pit road during qualifying will be branded with the Hitachi Power Tools marks.
In addition, Hitachi will sponsor the IndyCar Series Chief Mechanic Award, a $25,000 end-of-year award presented to the championship-winning team's chief mechanic. The IndyCar Series partnership is part of a multi-faceted activation around the series that includes sponsorship of the No. 20 Vision Racing Honda-powered Dallara driven by Ed Carpenter.
"We welcome Hitachi Power Tools to the IndyCar Series and look forward to working with them to market and promote the partnership," said Terry Angstadt, president, commercial division of the Indy Racing League. "The high-tech engineering of Hitachi's power tool line results in outstanding performance and makes it a natural partner for the speed and technology offered by the IndyCar Series."
Hitachi Power Tools will market and promote its IndyCar Series relationship at retail locations with special promotions. Hitachi Power Tools will utilize the IndyCar Series trademark and logo on advertising and point-of-purchase displays throughout the season.
"Working with the IndyCar Series in 2007 as the Official Power Tool sponsor offers Hitachi an outstanding opportunity to promote some of the most technologically advanced, widest array of professional power tools available to fans," said Tim Young, Hitachi Power Tools Director of Marketing. "The partnership is great because technology is the lifeblood of Hitachi Power Tools and the IndyCar Series."