Another NASCAR sponsor gone

Team owner Bill Davis said last week that he doesn't expect 360 OTC pain relief products to return as a sponsor of his No. 36 Nextel Cup entry next year.

There could be a possible reason: The company that distributes 360 OTC, Rockford-Montgomery Labs, is involved in its third lawsuit concerning motorsports sponsorships.

Dirt Motor Sports, which operates the World of Outlaws, is suing Rockford-Montgomery Labs for non-payment of its title sponsorship of the World of Outlaws Late Model Series. The deal was worth $1.5 million in 2007, $1.6 million in 2008 and $1.7 million in 2009.

According to the lawsuit, filed in U.S. District Court in Georgia, Rockford-Montgomery Labs never paid the bill. A check for $150,000 bounced in February, according to the court record. Scenedaily.com