Kit Kat bars to feature Earnhardt

UPDATE Unveiled yesterday at the All Candy Expo in Chicago is Dale Jr.’s' own brand of chocolate bars. They will be called BigMo' in reference to his hometown of Mooresville. Available in two flavors — creamy caramel and peanut butter — starting next January. The bars are manufactured by Pennsylvania based R.M. Palmer Company, which has been in the chocolate business for 40+ years.

Dale Jr. held an industry press conference today to talk about his signature chocolate bars, their development, and his excitement about his new racing team. He specifically spoke about his involvement with developing the chocolate bars, not only their flavor, but also the fact that you can break them into pieces and each piece will have a consistent taste.

There will also be a "Big Mo'ment With Dale Jr." sweepstakes where the winner will get a tour of the race shop, have lunch with the team, and watch the race at Lowe's Motor Speedway.

Dale Jr. is off to Dallas, TX tomorrow to reveal his car number and new sponsors.

09/18/07 If you're a Dale Earnhardt fan and you like chocolate, you'll likely love the new "collector edition" Hershey bars that will hit the market in January.

Hershey Co. unveiled four bars featuring different images of Earnhardt, two Hershey's Milk Chocolate bar designs, one Hershey's Milk Chocolate with Almonds bar design and one Kit Kat wafer bar design.

The images span the career of the seven-time NASCAR champion, including an image of the No. 3 Chevrolet with which Earnhardt won the 1998 Daytona 500. Also, the candy bars will feature a design that include Earnhardt's signature and the stylized No. 3. Hershey will invite consumers to make a donation to the Dale Earnhardt Foundation through an online charity event.

The bars will be available in January at retail outlets nationwide, Hershey said. The promotion will run through May 2008. Scenedaily.com