The Panasonic Toyota Racing team is comprised of more than just drivers and technicians; sponsors play a vital role as well. Formula 1 reaches almost three billion viewers in 180 countries and more than 3.5 million people at the race track every season, making it an immediate attraction to companies wanting to increase brand awareness or drive business objectives on a global level. Panasonic Toyota Racing's partners take advantage of that reach, and numerous other partnership benefits, as part of their sponsorship of the team.
Video: Toyota Sponsor Partnering
