Johnnie Walker renews McLaren partnership

Diageo, through its Johnnie Walker brand, and Formula One team Vodafone McLaren Mercedes agreed to extend their sponsorship partnership.

The agreement, which will now run through to the end of the 2012 season, will see an increased level of branding and financial support of the team.

Ben Anderson, Marketing Director, Johnnie Walker said that: “Diageo and Vodafone McLaren Mercedes have agreed the terms of an extended sponsorship of the team by Johnnie Walker. The final agreement is expected to be concluded in the next few days. Over its first two years, the Partnership has been a powerful platform to drive brand equity and deliver Diageo’s responsible drinking messages and the extended sponsorship clearly demonstrates Diageo’s resulting confidence in the Vodafone McLaren Mercedes team as Partners for the future."