Taurus flop turns spotlight on marketing

When Ford Motor Co. CEO Alan Mulally decided to bring back the Taurus name on a redesigned version of the Five Hundred, experts say, it was a grand opportunity for Ford marketers to revive a well-known brand name that had been a best-seller in its heyday.

But nearly four months later, the Taurus launch clearly missed its mark, industry experts and several dealers told the Free Press. They all blamed a misdirected advertising campaign by the company's marketing department, which is being revived with new leadership. More at Detroit Free Press

[Editor's Note: Hilarious. Sure blame the marketing department. Detroit continues to churn out inferior cars and consumers decided they were tired of getting screwed and turned elsewhere. Period. End of story.]