New Ferrari store opens in Barcelona

Ferrari lands in Spain with the opening of a new Ferrari Store, at the El Prat international airport of Barcelona. The Scuderia Ferrari test driver Marc Genè, Giulio Zauner – Responsible for the Ferrari West Europe branches, Emanuele Sacerdote – Head of sales & retail at Ferrari and José Gabriel Martin – CEO of Areas (the franchising partner of the house with the Prancing Horse for this new store), took part in the opening ceremony.

On a space of about 40 sqm enthusiasts of the brand can now find a selection of the whole product range of the Prancing Horse, dedicated to the Formula One fans, Granturismo cars lovers, but also to children and collectors.

The Ferrari Store in Barcelona is the first store in Europe (except the ones in Italy) and the 16th worldwide. It is also the sixth store built within the structure of an international airport. With more than 30 million air passengers passing through Barcelona airport every year, the airport is the perfect location for the new Ferrari store, which will become a privileged destination for thousands of passionate Ferraristi and fans of the "Reds" from Maranello throughout the world.

Spain is an important market for the Prancing Horse regarding the competition (that this year also was able to win the Spanish GP, courtesy of Felipe Massa) but also as far as car sales, which are constantly increasing, are concerned.

In conjunction with the inauguration of the new store in Barcelona another Ferrari one-brand Store has been opened in Saudi Arabia, in the city Al Khobar: 120 sqm inside the Rashid Mall.

Upcoming openings are: Abu Dhabi (3rd November), Moscow (by the end of the year) and from early 2008 onwards Singapore, Macao and Honolulu.

These new sale points will be added to the Ferrari Store in Maranello and Rome, in the city centre of Milan, Venice and the Stores at the airports of Bologna, Milan Malpensa and Rome Fiumicino in Italy, as well as the Stores in Las Vegas and Los Angeles in the USA and in Shanghai, Hangzhou, Beijing and Shenyang in China. Ferrari PR