More signs NASCAR has worn out welcome – ISC writes Off $50 Million loss

The Motorsports Authentics licensed-products business will lose between $45 million and $50 million in 2007, International Speedway Corp. reported during a conference call Wednesday with financial analysts to discuss 2008 projections.

ISC, which will record a write-off of $25 million to $50 million in 2007 from Motorsports Authentics, projects that the business will break even in 2008.

“While we are clearly disappointed in the magnitude of the [write-off], we continue to believe the sale of licensed merchandise represents a significant opportunity in the sport," ISC Chief Financial Officer Susan Schandel said.

Motorsports Authentics, a 50-50 partnership between ISC and Speedway Motorsports, has laid off more than 20 percent of its staff and has changed certain operational procedures.

Motorsports Authentics will decrease the number of merchandise trailers at the track in the future and will use a more targeted apparel strategy, Schandel said. MotorsportsNews.net

[Editor's Note: The more NASCAR tries to monopolize the motorsports market and saturate the airwaves with everything NASCAR, the more race fans will push back with disgust and continue to reject NASCAR in increasingly record numbers.]