Peak promoting Danica everywhere

Danica Patrick is everywhere. Well, at least her likeness currently is in more than 4,000 AutoZone stores across the country with an expansion to other major retail outlets this summer.

The Andretti Green Racing driver is featured on displays of PEAK Performance Motor Oil – recently announced as the Official Motor Oil of the IndyCar Series and the Indianapolis 500-Mile Race. Every bottle features the IndyCar Series logo.

In addition to in-store promotions, the PEAK brand's parent company, Old World Industries, is working with Patrick on a national TV, print, and radio advertising campaign to highlight the new entry in the performance motor oil category. PEAK also will promote its motor oil with events at all domestic IndyCar Series races in 2008.

But that's not all. PEAK Antifreeze, the IndyCar Series and the Indianapolis Motor Speedway have teamed up with Patrick to offer racing enthusiasts a chance to win an unprecedented IndyCar Series Driving Experience. Fifteen fans will enjoy a VIP experience during Pole Qualifying Weekend at the 2008 Indianapolis 500. Each winner will learn first-hand racing tips from Patrick before driving an IndyCar Series car around the famed 2.5-mile oval.

Click it: Enter to win an ultimate driving experience with Danica Patrick

Patrick has endorsement deals with PEAK Antifreeze and Mr. Clean Windshield Wash and Wiper Blades (another Old World Industries brand). PEAK Antifreeze has been the title sponsor of the IndyCar Series race at Chicagoland Speedway the past two years.