Yet another NASCAR sponsor leaves
The primary sponsor on Roush Fenway Racing's No. 6 car and the official auto insurance for International Speedway Corp. tracks, AAA has decided that it will not renew those deals at the end of this season. [This continues a trend that has seen sponsors leave NASCAR at an alarming rate indicating they no longer believe NASCAR delivers the value it once did.]
AAA's exit at ISC could open the door for Nationwide Insurance, the new title sponsor of NASCAR's No. 2 circuit, formerly known as the Busch Series. ISC tracks are the site for 19 of NASCAR's 36 Sprint Cup events.
Sources say ISC has reached out to Nationwide and possibly other insurance companies in an effort to fill that category beginning in 2009. Nationwide owns status as the official insurance company at Speedway Motorsports Inc. tracks.
AAA's status as the official auto club and auto insurance of the Indianapolis 500 also will end after this season. AAA made its decision this early in the year based on deadlines that were in its agreements. More at Sporting News