Danica Patrick scratched from Super Bowl ad
The Scottsdale-based domain name registrar, which gained notoriety for having its racy ads rejected every year since censors pulled one in 2005, has submitted 10 versions of various ads so far, said chief executive officer Bob Parsons.
People he showed the rejected ad to thought it was Go Daddy's best and funniest ever, Parsons said.
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Sexist Go-Daddy ad was set to exploit Danica's Beaver |
The ad featured auto racer and Go Daddy spokeswoman Danica Patrick and an animated version of the dam-building mammal, Parsons said this week in his blog. He declined to reveal the story line Wednesday, but said Fox rejected the ad because an actor used the word "beaver" three times in the ad. The term is also slang for part of a woman's anatomy.
Parsons said Fox would have approved the ad if it used a term such as "furry friend" or "little engineer that specializes in building small dams."
He refused to change it.
"I did a lot of things for this country," Parsons said. "I was in the military, I pay a lot of taxes, and I think I've earned the right to call a beaver a beaver."
Parsons said the company will run the rejected ad on its Web site Feb. 3 on Super Bowl Sunday, and try to get the ad approved for use on cable TV. Arizona Republic