TBS extends NASCAR website deal

US cable network Turner Broadcasting System extended its contract with NASCAR to operate its official Web site.

The extension, which runs through to 2014, allows the Time Warner Inc owned TBS to collaborate on content creation, e-commerce and race ticket sales, as well as managing the circuit's site. Turner has run the site since 2001.

Turner said under its management, the NASCAR Web site had increased average monthly unique visitors by 25 percent over the past seven years and led to the site ranking as one of the top three sports league sites for the past two years according to Nielsen/NetRatings.