Hershey to Honor Dale Earnhardt

The Hershey Company is offering racing fans a taste of history with the debut of four Collector Edition bars this month featuring iconic images of racing legend Dale Earnhardt. The bars coincide with this year’s 50th Anniversary of the Daytona 500 and the 10th Anniversary of Earnhardt’s historic 1998 Daytona 500 victory. The promotion invites fans to show their respect for the racing legend by visiting www.hersheys.com/dale. The Hershey/Dale Earnhardt Web site gives fans the opportunity to make a donation to the Dale Earnhardt Foundation and also allows visitors to post their name, message and picture online for other fans to view. These individual pictures will become the pieces of a large fan photo mosaic designed to look like Earnhardt, which will be displayed throughout the year. Hershey will notify fans of the exact location of their image within the mosaic. The final mosaic, along with a check representing the funds earned from the promotion, will be unveiled and presented to The Dale Earnhardt Foundation on “Dale Earnhardt Day," April 29, 2008, at Dale Earnhardt, Inc., in Mooresville, NC. Hershey PR