Overnight TV ratings up

NASCAR saw a rise in overnight television ratings for both Saturday night's Budweiser Shootout at Daytona International Speedway and Sunday's Daytona 500 qualifying over 2007 figures. Fox's broadcast of the shootout earned an overnight rating of 4.5 and an 8 market share from Nielsen Media Research, Street & Smith's SportsBusiness Daily reported. The rating was 7.1 percent more than the 4.2 overnight figure last year. Fox's coverage of Sunday's Sprint Cup qualifying session earned a 2.7 and a 6 share, the Daily said. The rating was 8 percent higher than last year.