Yokohama official tire of Sebring, Road Atlanta

Yokohama has been named the official tire for Sebring International Raceway and Road Atlanta. The agreements are for three years. They are designed "to reinforce Yokohama's overall commitment to the American Le Mans Series," say Yokohama officials, "where Yokohama currently supports Mazda's BK Motorsports P2 team and the Panoz Esperante of Team PTG in GT2."

As part of the partnership, Yokohama signage will be placed in key areas of both tracks, including the crossover bridges and other camera-view areas.

"Additionally, Yokohama will incorporate dealer tie-ins in each local market prior to major events, as well as entertain key VIP guests through hospitality programs."

Yokohama also is the official tire of the Mazda Raceway Laguna Seca in Monterey, Calif.

"Motorsports is an integral part of our marketing strategy," says Robert Dole, Yokohama motorsports manager.