F1 Grands Prix are the world’s most valuable annual sporting events
This compares with per game values of $24 million in the NFL, $8 million in the FA Premier League and $2 million in the MLB.
At absolute revenue levels, F1’s global revenues of $3.9 billion (Source: Formula Money) mean only the NFL ($6.5 billion in 2006) and MLB ($5.1 billion in 2006) earn more revenue, albeit from a substantially higher number of events. The Premier League clubs’ combined revenue was $3 billion in the 2006/07 season.
The $3.9 billion is comprised of central revenues (from broadcasting, race sponsorship and corporate hospitality), team revenues (including sponsorship and contributions from their commercial partners and owners) and circuit revenues (from ticketing and certain sponsorships).
Alan Switzer, Director in the Sports Business Group at Deloitte said, “Global revenues of more than $3.9 billion and total viewing figures in excess of 350 million for the 2007 season make impressive reading and with measures such as the future Asian expansion, development of more ‘local heroes’ (potentially in India and China) and the introduction of night racing we would expect these figures to continue to rise."
Compared with many other major sports F1 brings in a much lower proportion of its revenues from spending by event day attendees. Ticket receipts and other attendee secondary spend currently represent only around 10 per cent of total revenue.
The circuits, supported by F1, are seeking to increase such revenues. Indeed such increases can form an important part of the funding mix for the redevelopment of existing circuits – including helping Silverstone to retain its Grand Prix in 2010 and beyond.
In addition to the night race, the 2008 season also sees the elimination of driver aids such as traction control which F1 hope will continue to make the F1 brand attractive to both sponsors and audiences, live and on TV.
Stephen Dunham, Senior Consultant in the Sports Business Group comments further: “While F1 is already a sporting financial superpower, issues such as the location of Grands Prix, sanction fees to host races, team costs, sponsorship deals and environmental aspects must constantly be evaluated if F1 is to continue to maximize its audience appeal, brand value, and ultimately revenues."