Marketers to drive NASCAR fan membership

US based strategic marketing company, Dynamic Response Group, has signed an exclusive three-year deal to market The Official NASCAR Members Club to millions of NASCAR fans living in the US.

The deal comes on the back of a successful marketing test, for which Dynamic Response Group created a scalable model to market both 'The Club' itself and a bundled merchandise package marketed as a VIP membership.

"NASCAR has a tremendous brand, and we recognized the opportunity to work together with the Official NASCAR Members Club to take its brand to the next level with our affinity marketing program," said CEO Melissa Rice. "In working on this initiative for the Official NASCAR Members Club, we have established an invaluable model that we can replicate with other brands around the world."

The Official NASCAR Members Club is the only official fan membership organization licensed by NASCAR. Membership enables fans to become Official Members of NASCAR, with access to exclusive events, information, merchandise, deals, discounts and other benefits.