Eli Lilly and company joins Vision Racing

Expanding upon a strong health and wellness platform, Vision Racing is pleased to announce the addition of Eli Lilly and Company to the team’s sponsorship portfolio for the 92nd running of the Indianapolis 500 and the balance of the 2008 IndyCar Series season. [Editor's Note: Eli Lilly is based in Indy and the Tony George family (George owns Vision Racing) probably swung some in-town business-to-business deal to make this sponsorship happen.]

Lilly will become a strategic partner in the team’s recently announced Vision Racing Wellness Tour, which is bringing free cholesterol screening and diabetes education to IndyCar Series fans for the remainder of the season, including four more times at Indianapolis this month, as well as the Allstate 400 at the Brickyard and Red Bull Indianapolis GP at the Indianapolis Motor Speedway.

In addition, the uniform of team driver A.J. Foyt IV and his No. 2 Vision Racing Dallara/Honda/Firestone machine will display the branding of Lilly, including Lilly Diabetes.

Lilly — a worldwide leader in diabetes treatment, research and education based in Indianapolis — will be providing the diabetes education component of the Wellness Tour, while team partner Polymer Technology Systems, Inc. will provide its revolutionary CardioChek® home cholesterol test system to complete the cholesterol screening.