ISC signs deal with StubHub to help fill empty seats

Int'l Speedway Corp. (ISC) today announced that it has signed a partnership agreement making StubHub the preferred fan-to-fan ticket marketplace of ISC and six of its tracks. Per the deal, StubHub will receive promotional endorsements, on-site will-call booths from each track and branding at ISC events via SprintVision portable video screens. StubHub will help promote ISC events through online and direct-to-customer marketing and will build co-branded Web pages for each event ISC PR