Sponsor wanted for Formula One Cinema Screenings

Odeon and Formula One Management agreed a deal to show the remaining 12 Formula One races live at 30 Odeon cinemas around the UK. Carlton Screen Advertising has been charged with finding a sponsor to support the project.

The scheme was first tried out as a one-off event for the British Grand Prix in 2007 during the height of Lewis Hamilton fever. The broadcast is shot exclusively for the cinema screenings. The feeds are broadcast in High Definition with Dolby Digital 5.1 surround sound. It is the only way for British audiences to watch the races un-interrupted by advertising.

ITV has refused to allow their commentary team to be used and there has been criticism that the quality of the commentary provided is not up to standard.

The sponsor will receive 13 minutes screen time before the race itself as well as promotions around the cinema and samplings. There is also an underpinning marketing campaign in which they will feature.