Lowe’s Motor Speedway Cuts Ticket Prices to avoid embarrassment

To avoid embarrassment of huge sections of empty seats caused by fans not being able to afford high fuel costs to drive to the race track, and ridiculous ticket prices, Lowe's Motor Speedway (LMS) is "cutting ticket prices and adding other incentives in a comprehensive program to hold on to its fan base," according to an article by Erik Spanberg of the Charlotte Business Journal. LMS President & GM Marcus Smith yesterday unveiled plans to "make all aspects of attending" the October 11 NASCAR Sprint Cup Series Bank of America 500 "more affordable." The plan includes "discounted ticket prices, concessions and souvenirs," and LMS also has "negotiated an alliance with area hotels to remove the traditional three- to four-night minimum stay." Smith: "We have a fans-first initiative.

"We want to be the most customer-friendly entertainment company in the world, and this is part of that effort." Spanberg noted the hotel package is a "joint effort between the speedway and the Charlotte Regional Visitors Authority," and 36 hotels within a 30-mile radius of LMS "have agreed to cut prices 15%." Meanwhile, LMS, in partnerships with Circle K and Coca-Cola, also has created family four packages, which include "four [reserved] seats in the Diamond Tower section, four hot dogs and four 20-ounce Cokes" for $159.

The offer represents a 30% savings, and LMS officials "plan to sell as many as 10,000 seats at that price." Additionally, anyone buying the special ticket packages also "receives a 12-pack of Coke Zero at Circle K"