Tony Stewart unveils his two sponsors

Tony Stewart shows off the livery of his cars with the two primary sponsors

Office Depot and Old Spice will serve as co-primary sponsors of Tony Stewart's No. 14 Chevrolet Impala SS NASCAR Sprint Cup Series entry beginning in 2009. Officials from the two companies, as well as from Stewart-Haas Racing, made the announcement today near Indianapolis Motor Speedway. Office Depot, a leading global provider of office products and services, along with Old Spice, the No. 1 antiperspirant/deodorant stick and body wash choice for guys in the United States, have entered into multi-year agreements with Stewart-Haas Racing to sponsor the new entry driven by Stewart.

Stewart-Haas Racing unveils livery showing two primary sponsors

In addition, both Office Depot and Old Spice are official NASCAR® partners, successfully leveraging their relationships with NASCAR and their race team sponsorships as powerful marketing platforms for their brands. "To have Office Depot and Old Spice throw their support behind me and this race team makes me extremely proud," said Stewart, who announced on July 10 that he had acquired a 50 percent stake in what is now known as Stewart-Haas Racing. "These are two partnerships that make a lot of sense. Delray Beach, Fla.-based Office Depot is the official office products partner of NASCAR, and its new sponsorship of Stewart, a two-time Sprint Cup Series champion, gives the multi-channel retailer continued star power in what will be its fifth year as a NASCAR sponsor.