PEAK to sponsor race at Infineon

Infineon Raceway and Old World Industries have reached an agreement that will make the PEAK automotive brand the title sponsor of the IndyCar Series race on the 2.245-mile road course.

The PEAK Antifreeze & Motor Oil Indy Grand Prix of Sonoma County will be held Aug. 22-24.

"We are excited to launch this new partnership and we are proud to be associated with a company as involved and committed to IndyCar racing as Old World Industries with their PEAK brand," Infineon Raceway vice president of sales Frank Gullum said. "Infineon Raceway has quickly become IndyCar racing's premier destination, and we look forward to entertaining PEAK's retail partners here in the Sonoma Wine Country."

PEAK Motor Oil became the Official Motor Oil of the IndyCar Series in 2007, and since its product rollout the PEAK motor oil bottles feature the IndyCar Series logo and 2008 schedule. Old World also sponsors an IndyCar Series title race at Chicagoland Speedway on Sept. 7.

PEAK expanded its relationship with the series at the start of the 2008 season with sponsorship of the PEAK Motor Oil Pole Award at all IndyCar Series events.

"All of us at Old World Industries are excited to expand our role with the IndyCar Series. Open-wheel racing fans are very brand-loyal automotive Do-It-Yourselfers, and our PEAK brand car-care products fit perfectly with their interests and passions," said Jerry Riccioni, senior vice president of retail sales at Old World Industries. "Sponsorship at Infineon Raceway will enhance our Northern California and national PEAK brand presence."

The upcoming IndyCar Series weekend also features a Firestone Indy Lights doubleheader Aug. 24 and 25.