New Hire by Roush Fenway Racing
Fenway Sports Group (FSG), a premier sports marketing agency that specializes in representation, sponsorship sales, event marketing and strategic marketing consulting, announced it has appointed Brian Corcoran as Executive Vice President, Business Development & Motorsports. Corcoran will oversee day-to-day operations for FSG's NASCAR division which includes Roush Fenway Racing and Yates Racing. He is tasked with identifying and developing new sponsor and revenue opportunities for both teams. Corcoran comes to FSG after spending the last six years as Managing Director, Corporate Marketing for NASCAR. He was instrumental in securing Nextel Communications as the entitlement partner of the Nextel Cup Series and Nationwide Insurance as lead sponsor of NASCAR's secondary circuit which is often compared to Triple-A baseball. Corcoran also played key roles in securing new sponsors, including Enterprise, Office Depot, AMD, TISSOT, AutoZone and Domino's Pizza. In February 2007, FSG purchased 50 percent stake in Roush Racing, one of NASCAR's largest and most successful teams, to form Roush Fenway Racing (RFR). The team fields five cars in the Sprint Cup Series and currently has three drivers, Carl Edwards (2nd), Greg Biffle (7th) and Matt Kenseth (10th) in the Chase for the Cup and four drivers in the top 13 in Cup standings with David Ragan currently in 13th place. This merger marked the first time that owners of a professional franchise in one of the four major leagues have partnered with a NASCAR team. Through RFR, FSG also provides marketing and sponsorship services to Yates Racing. PR