NASCAR TV Ratings continue to plunge

ESPN earned a 3.0 household coverage rating and 3,973,812 viewers for its coverage of the rain-delayed Chevy Rock and Roll 400 Sprint Cup race at Richmond International Raceway Sunday afternoon. The race was originally scheduled to air Saturday night in prime time on ABC but was postponed to Sunday due to the effects of Tropical Storm Hanna. Last year’s race earned a 4.2 rating when it aired on ABC and was one of ABC’s highest-rated Sprint Cup races in 2007. Sunday night’s NASCAR Nationwide Series race at Richmond, delayed two days due to Tropical Storm Hanna, earned a 1.0 household coverage rating and 1,431,872 viewers on ESPN2, down from the 1.4 for last year’s race that ran and aired on schedule. ESPN PR