Formula One heiress Tamara Ecclestone poses naked

Formula One heiress Tamara Ecclestone in a new advert for PETA Photo: PA

The heiress and TV presenter follows a long line of models to pose for the anti-fur photo shoot organized by the People for the Ethical Treatment of Animals (Peta).

Miss Ecclestone, 23, is seen pictured with nothing more than a strategically placed F1 checkered flag, with the slogan 'Going Fur-Free Is the Winning Formula'.

She said she was supporting the campaign because wearing fur was more about vanity than about making a fashion statement.

"I enjoy going to fashion shows and I enjoy seeing what's new and fantastic but I just don't understand how fur is necessarily fashionable," she said. "I just think it's terrible to harm living animals all in the name of vanity… it's completely unnecessary."

According to Peta, 85 per cent of the fur industry's skins come from animals living captive on "notoriously cruel" fur factory farms.

The socialite, who now presents Formula 1 for Sky Sports, said: "I think that once you've seen the ways in which lots of these animals are killed and how brutal and grotesque and unnecessary it is, I think that people would automatically choose not to wear fur," she added.

She follows in the footsteps of Leona Lewis, the singer, Naomi Campbell, the model, and Eva Mendes, the actress, who have all posed nude to protest against the fur trade. Telegraph.co.uk