Emu Australia upgrades sponsorship

Emu Australia, a sponsor partner of Dreyer & Reinbold Racing in 2008, will be the primary sponsor on the team’s two cars entered in the Nikon Indy 300 Oct. 26 at Surfers Paradise, Australia.

“This announcement says a lot about the product we offer, and more importantly, the perception and direction that the IndyCar Series is heading," team co-owner Robbie Buhl said. “Emu Australia joined us as an associate sponsor partner at the start of this year, and to see them make the leap up to a primary role for the race in Australia is great.

“We hope to assist Emu Australia in maximizing their name and brand in the Australian market."

Buddy Rice will drive the No. 15 entry while Townsend Bell will drive the No. 23 entry. In 17 IndyCar Series races in 2008, Bell and Rice combined for nine top-10 finishes, including a 10th and eighth respectively in the 92nd Indianapolis 500 — the best finishes for Dreyer & Reinbold Racing in the race since the team’s inception.

“Our partnership with Dreyer & Reinbold Racing has been a tremendous asset in accomplishing our brand growth objectives this year," said Ted Houston, Emu Australia CEO of America. “The two-car presence we will have for the season finale

Nikon Indy 300 in our home country of Australia punctuates a great year for us. We are looking forward to extending our IndyCar sponsorship in 2009 and having another successful year."

Emu Australia (eem-you) is an Australian premium lifestyle brand that uses 100 percent Australian sheepskin and wool. Founded in 1994, Emu is recognized around the world for its tradition of offering comfortable products ranging from wool boots to casual comfort slippers.