Daytona teams with Speed on ticket packages

The Daytona 500 is nearly four months away, but new ticket packages and promotions are emerging to counter the effects of the economy and sagging attendance across NASCAR tracks.

Daytona International Speedway is expected to offer two new ticket programs using Speed television personalities Kenny Wallace, a current NASCAR driver, and Jimmy Spencer, a former driver according to Michael Smith with SportsBusiness Journal.

A $105 single-day package for the Daytona 500 includes a grandstand seat on the superstretch, a souvenir gift, an appearance by either Wallace or Spencer, an autographed commemorative ticket and a view of Speed’s “RaceDay" on a nearby big-screen video board. The ticket by itself would cost $99. The $159 two-day ticket includes the same value adds plus a ticket to the Nationwide Series Camping World 300. The two-day ticket normally would cost $150.

Additionally, Daytona will offer all-you-can-eat packages for the races leading up to the Daytona 500, but not for the 500 itself, and fans will be able to rent Sprint Fan View devices for $50, a reduction of $20 off the normal price.