Bucking trend, Audi posts slight gain
Audi today announced sales for the month of October totaling 7,443, an increase of 0.3 percent. This follows on a robust September when the luxury brand attained an all-time record share of the luxury sector. Strong performances from the A5, A8, R8 and all-new A4 models contributed to the October increase. Audi new vehicle sales are down only 3.5 percent year-to-date as the company contends with a double-digit decline in the luxury market due to the softening economy.
“While others in the industry focus on cutting, we're focused on building," said Johan de Nysschen, executive vice president, Audi of America. "The current market conditions represent an opportunity for consumers and for Audi. Audi's European heritage means that we are well positioned with vehicles featuring powerful, but fuel-efficient, high-performance engines. And our vehicle portfolio is among the youngest and most dynamic in the industry today."