Williams F1 extends deal with Allianz

2008 Williams with 2009 wing package

Williams F1 extended its long-standing sponsorship deal with Allianz, the Munich, Germany-based global insurance, banking and asset management provider. The length and value of the contract extension were not disclosed.

"Allianz has built extremely effective international awareness campaigns about road safety and risk management around the themes Formula One provides," said Allianz head of marketing communication Steven Althaus. "These campaigns have directly and positively impacted our core business activities and this is why our program with AT&T Williams endures."