NASCAR greed drives Revell out of sport

UPDATE Over the years we have been pleased to provide you with the finest NASCAR plastic model kits featuring the most popular drivers. Regrettably however, over the last several years we have faced increasing licensing costs that are greater than our increase in sales. Despite our best efforts to secure reasonable licensing terms for NASCAR model kits in general, and the Car of Tomorrow in particular, we have been unable to develop a program that allows us to market the product at a viable price point. Consequently, we will not be issuing a kit on the Car of Tomorrow and, in fact, will be exiting the NASCAR business altogether. We will discontinue all sales of NASCAR plastic kits by February 28, 2009.

This has been an extremely difficult decision to make as we are fully aware of the avid fan base of NASCAR model kit builders and truly appreciate your support over the years. We trust you will find other model kits in our line that will be of interest and that will provide you with the model building enjoyment you desire.

Please note that we still have inventory of selected models as shown below. Check with your favorite dealer to see if they are carrying any of the items. If they are out of stock, they can obtain any of these items for you very quickly through their distributor.

* 85 2029 0 0012 #20 Home Depot Monte Carlo ('04)
* 85 2030 0 0012 #48 Lowes Monte Carlo ('06)
* 85 2075 0 0012 #24 DuPont Monte Carlo ('07)
* 85 2078 0 0012 #20 Home Depot Monte Carlo ('04)
* 85 4206 0 0012 #11 FedEx Denny Hamlin

Cordially,

Revell, Inc
Jim Haught

12/10/08 Business is so bad that even model kit maker Revell has terminated their NASCAR operations. They made the following announcement:

Over the years we have been pleased to provide you with the finest NASCAR plastic model kits featuring the most popular drivers.

Regrettably however, over the last several years we have faced increasing licensing costs that are greater than our increase in sales. Despite our best efforts to secure reasonable licensing terms for NASCAR model kits in general, and the Car of Tomorrow in particular, we have been unable to develop a program that allows us to market the product at a viable price point. Consequently, we will not be issuing a kit on the Car of Tomorrow and, in fact, will be exiting the NASCAR business altogether. We will discontinue all sales of NASCAR plastic kits by February 28, 2009. revell.com