Morgan Lucas NHRA team sponsorship

Lucas Oil Top Fuel dragster showing 2009 livery

Morgan Lucas Racing and GEICO, Inc., a wholly owned subsidiary of Berkshire Hathaway, have announced the joint multi-year sponsorship of the Forrest Lucas-owned NHRA Lucas Oil Top Fuel dragster for the 2009 NHRA Full Throttle Drag Racing Series season.

Morgan Lucas, 25, pilots the GEICO/Lucas Oil Dragster with Jimmy Walsh heading up the drag racing team as crew chief.

"We are very excited to have a sponsorship deal in place with Morgan Lucas Racing," said Eric Vaden, GEICO's media buyer in charge of Motorcycle and Powersports products. "We firmly believe this team will post some wins next year and Morgan will be a great spokesperson for our company and our line of Powersports insurance products.

"We are planning to use this sponsorship and Morgan specifically to help us get the word out about all the insurance products GEICO has to offer. We aren't just car insurance anymore and we have great rates on insurance for all the other things that move them. The tricky part to all of this is just getting people to pick up the phone and call us. We know we have great products with great rates and we are hopeful that this partnership with Lucas will help us get a few more folks to give us a try."