Indian carmaker to sponsor Ferrari

UPDATE Ferrari is pleased to announce the extension of its collaboration with Tata Consultancy Services. TCS, a world leader in the field of Information Technology consultancy, has been a partner of the Maranello Company since 2004, in the capacity of Official Supplier. This new agreement means that the TATA logo will be present on the Ferrari Formula 1 cars for the next three years.

12/17/08 (GMM) Despite the global financial crisis, Ferrari has inked a new sponsorship deal with a car manufacturer.

The famous Italian formula one team will add Tata, an Indian multinational, to its roster of backers in 2009, president Luca di Montezemolo told Italian media on Wednesday.

"For the first time an Indian brand will appear on the Ferrari," he said. "It's historic."

A Ferrari spokesman confirmed the deal, with the details set to be announced in due course.

Tata was associated with the Indian driver Narain Karthikeyan's formula one career, first with Jordan in 2005 and subsequently at Williams.