GEM announces new director of sales

Gillett Evernham Motorsports announced the hiring of John Cowart as the NASCAR Sprint Cup team’s director of sales. Cowart, 43, will begin his duties with the Statesville, N.C. team effective immediately. “John brings a wealth of motorsports sales experience that will enhance Gillett Evernham Motorsports’ value to our current and future partners," said De Cordell, GEM chief sales and marketing officer. “We are happy to welcome John and believe he will play a major role in the team’s quest to become the marquee team in motorsports." Cowart, a Huntersville resident and University of Alabama graduate, said he looks forward to a new challenge. “Gillett Evernham Motorsports offers an opportunity that is challenging and ultimately will be rewarding," he said. “NASCAR and Gillett Evernham Motorsports allow great brands the opportunity to market their product or service in a unique and interactive environment that connects with its passionate fans and provides a win-win for everyone involved." Cowart has served in various sales and management capacities throughout the NASCAR industry since the start of the 2000 season. GEM PR