Dodge: smaller budget, less team, high hopes

Although it will have fewer cars on the track and fewer promotional displays in cutting 30 percent of its NASCAR budget, Dodge has not cut back its Sprint Cup research and development for the 2009 season. The automaker hopes that even with fewer cars, it will have better results after a season where it failed to put a car in the Chase For The Sprint Cup. With Chip Ganassi Racing’s merger with Dale Earnhardt Inc. eliminating three Cup teams from where Dodge started in 2008, Dodge has at least one fewer organization to support in 2009. Dodge could end up with only six cars next season if the pending Gillett Evernham Motorsports-Petty Enterprises merger eliminates two more from the manufacturer’s stable, which also included Robby Gordon in 2008. That leaves three cars at Penske Racing and three or four at the GEM-Petty consolidation. “You want to have a portfolio of drivers that can at any given time deliver a top-five or a victory," said Mike Accavitti, director of the Dodge, Chrysler and Jeep brands. “We feel with the lineup that we have remaining that we can do that. … The seven cars that we have – or eight cars or six cars or whatever it ends up to be – will be sufficient. We can give Dodge customers a good show. We can give NASCAR fans a good show and we can represent the brand well." Accavitti said that his budget was set and would not get increased by the authorization of the bridge loan for Chrysler. He said it will remain at 30% below 2008, just as it was planned prior to President George W. Bush’s approval of the loan last month. “The entire operation was contingent upon the bridge loans being passed," he said. “It was a critical element for the viability of our company and we’re very appreciative to have that behind us and be able to move forward." SceneDaily